Everyone said to get a website. It would be fun. They said you like to write, and should have a blog. Or, maybe you have a pretty face and like talking into a camera about the newest cosmetics products.
If you own a website and have been at it for less than one year, you know it is kind of expensive. You had no idea that there would be so many fees, people to pay, and ways to drop money into an endless money pit called a website. Yes, it is theoretically less expensive than owning a physical store. No doubt about it.
Though, at least with a physical store, someone at some time is going to walk in and want to buy and item or pay for your company’s services.
Monetize Your Website
Though, there are some great ways to improve visibility, sell items, and make a profit for free online. Monetizing your website through the use of SEO, or search engine optimization, is the way to do this. It boosts traffic to your site by delivering information or products that people are seeking when they hit the enter key on the search engines.
Plan on being patient, because it can take time for search engines to acknowledge your site and start indexing it, and then start trusting it enough to send traffic to it. First off you have to alert the search engines that you have a website and submit your site for indexing. Indexing is a term that came literally from the back of books. Back in the day, human indexers would notate pages of interest about different topics so people could find what they wanted without reading a whole book.
Indexing tells search engines about your site. Such information as the topic, and other key data tell search engines who might want to read your site.
Google Webmaster Tools is helpful for webmasters like you who want to help interested parties find your site. When you make money Google makes money. So, it stands to reason that they want to help you find your audience, so they can send traffic your way.
Change Your Keywords
When you are writing your blogs or making your vlogs, tweak them to meet the way people are searching for the topic about which you are writing. The idea is to make it natural, and maybe only have the keyword appear two times per 500 words in the article, if that often.
Make the information have inherent value and use for the reader. If the search engine sees that you are writing jibberish, with the keyword twice, people will probably back up out of your site and back to the search results. When readers backup it is very bad for the website’s search ranking in the search results.
One way to demonstrate the importance of a term or word to the search engines is to bold it. They acknowledge this as an important or keyword for your article. Be judicious in the bolding or the search engine may kick your article out for trying to force it in many results. That is also a flag you do not want to trip in the search engine systems.
Always make the content easy to read, by at least choosing a 10 point font. Remember people are more often than not using smartphones to read and use the Internet. Keep it large enough for them.
Consider these tips to make your website make money for you and for the search engines. Building popularity is also good for your business and should lead to higher sales.